ABOUT DAVID KETCHUM AND UPSTREAM ASIA

David specializes in brand building, marketing and corporate communications.

He is CEO of Upstream Asia, named "New Consultancy of the Year 2001" by PR Week Asia magazine, a marketing and media firm headquartered in Hong Kong, with offices in Singapore and Taiwan, and affiliates throughout the region. The company begins its involvement with clients further "Upstream" in the decision making process than is usual for communications agencies, and helps identify the right marketing strategy to reach marketing goals, and then project-manages the campaign to its conclusion.

Before founding Upstream Asia in 2000, he was senior vice president, marketing and communications of Calvin Klein, Inc, with responsibility for marketing, advertising, retail promotions and public relations in Asia Pacific.

He first came to the region in 1991 as vice president, Greater China director of marketing for the public relations company Burson-Marsteller based in Hong Kong. In 1994 he moved to Seoul to head up Burson-Marsteller's office in Korea.

David has provided strategic counsel and managed corporate/marketing campaigns for such companies as AT&T, eBay, Citibank, CNN, General Motors, Intel, Microsoft, New Balance, Nielsen//Netratings, Nortel Networks and Sun Microsystems.

Before coming to Asia, he held positions of increasing responsibility with Hill & Knowlton in New York and London. David began his career with Cunningham & Walsh Advertising in New York. He is a graduate of Haverford College (BA Hons) and Milton Academy in the US.

David is the Chairman of the Asia Digital Marketing Association and a founder member of the Council of Public Relations Firms in Hong Kong.